Developed by dentists, this formula contains active ingredients PAP, hydrogen peroxide, and hydroxyapatite, which are clinically proven to whiten teeth without sensitivity. It targets yellowing teeth, weakened enamel, and staining. The clinically proven ingredients result in whiter teeth in just 14 days, with zero sensitivity. This product also protects enamel and is vegan and cruelty-free. It comes with a free ultra whitening toothpaste.