Suffering from dry, chapped lips, Alfred Woelbing invented Carmex lip balm in the USA in the 1930s. The Woelbing family still runs the business today and Carmex has become one of the world's most-loved lip balms with over 130 sold every minute. Glides on smoothly to help soften and hydrate lips with cocoa butter and a touch of mineral oil. It contains lanolin, which mimics the way your skin naturally retains moisture. It provides cooling pain relief with camphor and menthol.