Joe Freshgoods’ ongoing partnership with New Balance has officially produced its 12th installment, launching the all-new hybrid New Balance 1890. Joe Freshgoods’ latest New Balance collaboration serves as a direct homage to the cinematic, expressive energy of the mid-to-late 1990s. The collection pulls its mood board from the era’s iconic, high-saturation rap and R&B music videos, characterized by bold colors, trippy fisheye lenses, and the visionary direction of figures like Hype Williams.