Formulated with active violet pigment, this toning shampoo quickly neutralizes yellow or brassy tones, revealing brighter hair color with just one wash. Utilizing the principles of color theory, it not only combats color fading and dullness but also enhances vibrancy for a radiant shine. Suitable for women, for best results, use twice a week. Massage the shampoo into wet hair, allowing it to sit for 5 minutes before rinsing thoroughly. For optimal outcome, follow up with the matching conditioner.