Achieve blonder-than-blonde hair with this expert toning shampoo from Fudge Professional. Boasting salon-strength purple pigments, the Clean Blonde Shampoo instantly removes unwanted brassy, yellow and dull tones from blonde hair. Providing low-maintenance brightening, this high-performing shampoo delivers a cleaner, whiter blonde to natural or lightened blondes. Enriched with guarana, Fudge’s iconic purple shampoo keeps your locks hydrated, soft and healthy. Ingredients Aqua (Water), Sodium Laureth Sulfate, Cocamide DEA, Cetyl Alcohol, Cocamidopropyl Betaine, Dimethicone, Glycol Stearate, Sodium Lauroyl Sarcosinate, Parfum (Fragrance), Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Diazolidinyl Urea, Citric Acid, Laureth-4, Tetrasodium EDTA, Pentylene Glycol, Hexyl Cinnamal, Laureth-23, Limonene, Sodium Benzoate, Cetrimonium Chloride, Trideceth-12, Glycerin, Alpha-Isomethyl Ionone, Coumarin, Linalool, Salicylic Acid, Iodopropynyl Butylcarbamate, Paullinia Cupana Seed Extract, Potassium Sorbate, CI 60730 (Ext. Violet 2).