Display mood and directional lighting in museums and art galleries exhibition spaces retail outlets as well as residential environments hotels and restaurants are ideal applications for the excellent Osram 40 Deg PARATHOM PRO AR111 light bulb. With a GU53 base this 15.5W (75W equivalent) LED is a superb energy efficient retrofit replacement for a halogen Ar111 reflector lamp lasting 40000 hours and reducing energy consumption by 90%. Further benefits of this Very Warm White Dimmable LED include very high colour rendering and consistency over the life of the lamp.