American Crew Forming Cream helps you create your own unique style while giving you thicker looking hair.

A key component is the forming cream's holding agent, which enables you to keep your style in place while also allowing flexibility. Forget a rigid look, the result is natural movement that stays under control.

With ingredients including lanolin, glycerine and sucrose, this firming cream deeply penetrates each hair strand for a conditioned, nourished and fuller look. And it is scented with the signature American Crew masculine fragrance which makes it a treat to wear. The perfect complement to any daily grooming regime.

If you're new to styling, this easy-to-use forming cream is the perfect introduction. It works with all hair types, leaves no residue and adds shine and body. As a paraben free, water-based holding cream, it's completely safe to use and washes out easily after use. Pretty low maintenance, if you ask us.