Clean up your beauty routine with the bareMinerals Strength & Length Serum-Infused Mascara.

This all-vegan, cruelty-free mascara is made using plant-based ingredients that ensure longer, stronger lashes over time. Utilising a breakthrough formula, this mascara contains a plant-based serum that delivers fuller, more fluttery lashes in a flash.

The mascara itself draws inspiration from lash-enhancing serums, which is why this does-it-all solution contains a vegan lash serum made from Red Clover Flower and powerful peptides. This unique blend works to reduce lash fallout whilst simultaneously strengthen and lengthen each individual lash.

Inspired by the functionality of hairbrushes, the patent-pending paddle brush has been designed to offer a completely new way of applying mascara. The innovative brush focuses on lengthening, lifting, and defining the lashes for your longest look ever.