They say blondes have more fun - but if you're not taking care of your coloured blonde hair, that might not be the case! Paul Mitchell Forever Blonde Shampoo has been specially formulated for bleached or highlighted hair, and delivers all the necessary ingredients you'll need to keep your blonde looking white hot for longer.

KerActive protein strengthens each strand of hair, shielding it from breakage and splits, and a carefully mixed blend of botanicals combat unpleasant brassiness, keeping your blonde tone bright and vibrant. Safflower oleosomes moisturise your hair and restore its natural elasticity. This shampoo is free from sulphates, making it suitable to use on hair that has gone through a Brazilian blowdry or similar treatments.