Discover a more magical way of cleansing your hair with the Shu Uemura Art of Hair Ashita Shampoo.

This state-of-the-art formula works in tandem with the other Art of Hair Ashita products to enrich the strands with powerful cleansing and conditioning properties that smooth down split ends and repair damaged hair shafts. Featuring an anti-breakage formula, this shampoo provides intense cleansing action that deeply lifts away oils, dirt, and grime, whilst also smoothing down breakages and frizz to ensure stronger, healthier strands.

Taking inspiration from the incredible ashitaba plant sourced in Japan, the Shu Uemura Art of Hair Ashita Shampoo focuses on cleansing the hair without stripping away any of that all-important moisture.

Once applied, the shampoo foams up into a rich lather that imparts an intoxicating smell, leaving you with that post-salon sensation every time. Strengthen, soften, and satisfy your hairs' thirst with this hair care essential from Shu Uemura.