There's a simple way of telling if someone is looking after their curls: they look fantastic.

Goldwell Dualsenses Curly Twist Hydrating Shampoo is specifically formulated for naturally wavy, curly and permed locks. As you'll know, your hair can be prone to dryness, which can then lead to frizz, flyaways and limp, lifeless waves. This haircare solution has an instant hydrating effect and is as easy to use at home as it is in the salon. Besides hydrating, milk protein boosts elasticity, bestowing weightless bounce and enviable vitality upon your hair.

What's more, the unique FadeStopFormula is formulated to be as gentle as water and works to minimise colour fading with each use.

Between the hydration, weightless bounce, improved definition and reactivated curls, we're hard-pressed to pick what's best about this shampoo. But it's hard to care when your curls look so good.