Your hair is delicate, and often heat appliances or the environment make your strands dry and brittle, resulting in breakage. However, this intensely hydrating shampoo by Joico will reverse drab, dry locks into smooth, moisturised locks with great elasticity.

Joico's innovative products are created to help all hair textures reach their full potential and get to their strongest, shiniest and healthiest state. Their tagline is 'the joi of healthy hair' which guarantees you amazing resultsthis shampoo aligns with the mission to always leave you with happy hair.

A special blend of surfactants will cleanse away any impurities with a rich lather without stripping your hair of its natural moisture. Whilst intense hydrating agentsbio-mimetic peptides will give your hair needed antioxidants, as marine botanicals and seawater nutrients prevent dehydration and makes your hair feel ocean fresh.

So what are you waiting for? Make dry lacklustre hair a thing of the past.