Are you a blonde who loves to have fun? It can be hard to feel up for anything if your hair isn't looking its best! If you're more sunflower than ice queen, restore your locks to their beautiful best with label.m Cool Blonde Shampoo. This incredible formula corrects your colour using blueberries, purple sweet potatoes and purple carrots, which also keep colour-treated hair hydrated.

The botanical purple-red pigments in this shampoo keep your strands free from yellow tones, removing brassiness and strengthening fibres.

Maintaining your brilliantly cool blonde hair has never been so simple!