Keep your cool with the Paul Mitchell Platinum Blonde Shampoo. Brighten your blonde hair, your highlights or your gorgeous natural grey locks with this clever violet toning shampoo. The formula takes care of coloured or greying hair, which can be prone to dullness and breakage, keeping it smooth, moisturised and shiny.

Violet sits opposite yellow and orange on the colour wheel, so the violet pigments in this shampoo counteract the yellow tones in your hair. It's also cruelty free and packed with conditioners to clean your hair without stripping it of its natural oils.