Is your blonde hair losing its lustre? If your colour is starting to look orange, yellow or brassy, then fight back with Joico Blonde Life Brightening Shampoo to Nourish and Illuminate. Specially formulated for colour-treated blonde hair, this sulphate-free shampoo not only cleanses impurities but also neutralises your hair colour, getting rid of brassiness for a perfect finish.

The pH-balancing shampoo will leave you with refreshed hair. Anionic surfactant molecules gently cleanse your hair, expertly removing all traces of dirt and oil. Polynesian and Tahitian tamanu and monoi oils hydrate deeply, giving you a shiny finish and leaving your hair softer and more manageable, as well as free from frizz and flyaways. With pigments to bring out your best blonde, it's worth its weight in gold!