Hold your horses. Before you pick up a razor, apply some of this amazing Moisturising Shave Cream. This non-drying cream is the ultimate prep before you shave for your desired style.

Designed by the grooming gurus, American Crew, this treatment conditions the beard for a close, precise cut. It creates a protective barrier on your skin, ensuring that the razor glides smoothly across your face.

Suitable for normal to dry skin, it soothes the skin and prevents any hiccups like razor burns and redness. The last thing you want to do is shave your beard off to a reveal a bumpy, sore-looking face.

Infused with emollients and active ingredients – such as vitamin E – this cream injects the skin with moisture, keeping it silky smooth for the day ahead.

Even the most experienced of gents need a helping hand when it comes to shaving, so make sure you got this essential product by your side next time you head into this morning ritual.