It's oh-so infuriating to go to all the trouble and expense of colouring your hair blonde…only to find that the wrong shampoo wreaks havoc with your previously picture-perfect shade. That's where Fudge's Clean Blonde Shampoo enters the frame.

Developed specifically to counter unwanted yellow tones, the formula helps to achieve results that remain natural throughout multiple washes. What's more, and thanks to the natural proteins within, the multipurpose shampoo does more than simply cleanse. It also forms a barrier that protects your skin against both UV and environmental damage.

The result is brighter, cleaner and healthier hair, illuminated by colour that you'll never tire of showing off.