A beauty award winner of 2020, Pro Collagen Insta Smooth Primer is one of the standout products in Elemis' impressive collection. Formulated with Cryo-Firming Complex, Italian Glacial Water and Padina Pavonica, the replenishing remedy visible firms the skin for a smooth and supple finish.

Reduce the appearance of fine lines, wrinkles and pores with the soothing qualities of this primer that's designed to prep the skin before you apply makeup. Moisture-rich and long-lasting, it delivers a stream of hydration to dry areas, quenching the skin to reveal a refined, clear and tight complexion.

You can easily glide the primer over your skin to leave it looking fresh and feeling silky-soft. Such is your tangibly younger complexion, this top-rate primer has been dubbed as the hybrid that bridges the gap between anti-ageing and skin care.