Grooming your hair just got cooler with the American Crew Classic Boost Powder. Execute different styles and add some grit to your mane with this hair texturising product.

Great when using alone, or with any other American Crew product, this powder produces gravity defying texture – which allows you to maintain the shape and feel of your hair all day long.

If you seek a more laid-back look but still want to display the wealth of hair you have, then you'd be pleased to know that this weightless hair treatment delivers a thick, matte finish to your hair.

As if that isn't enough, it retains natural moisture and softens hair to provide it with a flexible hold – which makes it easy to switch up the look and unleash your bold side.

Guaranteed to give you an out-of-this-world feeling to your hair, this product brings a modern styling approach to classic grooming.