Whether blondes have more fun is a debate for the ages. What isn't debatable is how hard it can be to maintain icy white-blonde hues. Warm yellows always seem to want to creep in! Say goodbye to yellowing hair with KMS Colorvitality Blonde Shampoo.

With the unique AHA structure complex, it has been formulated using HC Blue No. 11 blue direct dye. This counteracts yellow shades while the lactic and malic acid keeps hair feeling healthy. Infused with natural ingredients for a fabulous scent, its UV filter even helps to protect your locks from the sun.