Have you recently turned to the dark side? Wondering how you can keep your freshly dyed locks looking and feeling salon-worthy between appointments? Look no further, as L'Oreal offer the ultimate solution.

New to the L'Oreal Professionnel Serie Expert range is the Chroma Crème Blue Shampoo. Specially made for brunettes, this super creamy shampoo neutralises orange and copper tones in light brown hair, so that you can rock refreshed and vibrant tresses for longer.

The shampoo is enriched with blue dyes in order to reduce the appearance of orange undertones in hair. It also works to nourish the hair fibres without stripping colour or weighing locks down.

Incorporating this shampoo into your weekly haircare routine will help you preserve healthy and radiant tresses.