If you're fed up with having to re-apply lippy throughout the day, then look no further. Jane Iredale comes through with a lipstick that's drink-proof, food-proof and kiss-proof.

The Beyond Matte Lip Fixation Lip Stain is a rich, long-wearing matte liquid lipstick that doesn't budge until you tell it to. Lacing lips with an intense colour payoff and a more-than-matte finish, it promises to keep your pout looking picture-perfect from A.M to P.M.

A cocktail of plant-based oils ensure that lips are conditioned, nourished and protected against flaking. So, although the formula is completely smudge-proof, fade-proof and transfer-proof, it vows to never leave lips feeling dry or dehydrated.

A little goes a long way with this epic liquid lippy, but the ergonomically designed applicator delivers the perfect amount of colour in just a single swipe, as well as a precise and fuss-free application.

Take your pick from the line-up of show-stopping shades, including nearly-there nudes, classic reds and pretty pinks, and complete your makeup look.