Drawing direct inspiration from the explosion of the wet-look across runways and red carpets, this elastic, wet-look gel is a creation of Tecni.Art, L'Oréal Professionnel's best-loved styling range and a ubiquitous name behind the scenes at fashion week. Get an on-trend look finished with provocative shine.

Proven to withstand the heat of backstage lighting, the hold is runway tested and so superbly well-equipped to deal with the rigours of everyday life. As specifically selected by the professional stylists comprising tecni, the formula incorporates an ultra-shiny styler, sticking polymers and shining agents. This contributes towards a striking shine in which visible residue and a greasy finish are happily absent. On top of which, the gel washes away easily, for a wet-look that doesn't cause greasiness.

How exactly you want to create that wet look is entirely down to you. The formula facilitates a wide variety of styles: either slick back for after-pool locks or draw back into a wet, ballerina bun. Alternatively, apply as a finisher for a trendy ponytail. The choice is yours. Their attention will be, too.