You can have the world's most cutthroat razor in hand, but without the correct preparation it'll just leave your shave uneven and your skin inflamed. That's where American Crew come in, offering the modern man an exceptional oil that makes it easier than ever to attain that perfect shave.

Simply work this formula through your beard before applying your favoured cream or gel, and you'll find that hairs become significantly softer – and thereby more receptive to the blade's attention. This makes it considerably easier to achieve a clean, close shave without upsetting the skin beneath. And, better still, it does so without leaving behind an unpleasant oily residue.

It all stems from an antiseptic and antimicrobial formula that combines eucalyptus, olive, clove and peppermint oils, to fantastic effect. The resulting blend is not just excellent at shaping facial hair but also proven to work especially well on more sensitive skin types. Discover for yourself how it can transform your morning ritual.