Step into any professional barbershop, and the specialists will tell you how it important it is for a pomade to be both pliable and strong. Well, American Crew's unique take on the grooming classic passes both tests with flying colours. Get a sophisticated finish with a minimum of fuss.

If your locks are curly and require more control, then this makes for a brilliant styling aid. But, truthfully, just about anyone wanting a contemporary and adaptable alternative to gels discovers a lot to love this unique formula.

Strong hairlines and disobedient strands can wreck even the most preened look. The pomade's ultimate hold, however, allows you to sculpt your hair with absolute precision. And did we mention the exceptional shine? Finish each look with a highly aesthetic polish and lustre.

Tradition meets modernity in this precisely formulated pomade.