Just as the primrose blooms late in the day, this Weleda innovation supplies mature skin with everything it needs to remain healthy and radiant. The flower's seed oil is both fantastically rich and easily brought into harmony with your body's own metabolism. By peering beneath the primrose's pretty surface, the specialists at Weleda have unearthed a wealth of skincare goodness.

Work the formula into your routine to discover its intense moisturising benefits; before long, your skin will feel stronger and firmer, not to mention plumper. Besides lifting years away, the cream also addresses fines lines, as well as boosting the resilience and defences of your skin.

Better still, the formula is certified natural by NATRUE. That means no synthetic preservatives, colourants or ingredients drawn from mineral oil. And, yes, it's entirely vegan.

An exquisite floral fragrance rounds out the formula, leaving your body scented with its complex and mysterious aroma. As a result, your skin will smell almost as good as it looks.