It's time to put a stop to pesky yellow hues from ruining your blonde 'do. Take back ownership of your blonder-than-blonde tresses with the Noughty Purple Reign Tone Correcting Shampoo. This purple shampoo eradicates yellow, brassy tones with a 97% natural formulation, helping you to rock a more vibrant style in confidence.

Made with blonde, silver, and grey hair colours in mind, this shampoo leaves your strands looking brighter, fresher, and revitalised. A combination of blueberry and blackcurrant extracts work together to help keep the hair looking more vibrant whilst sporting a moisturised feel.

Blackcurrant extract brings forth its antioxidising properties to replenish moisture loss and add protection, whilst glycerine focuses its attention on retaining moisture. Blueberries also feature heavily within the ingredient's list to add hydration and nourishment.