Alessandro Michele reveals his first ever fragrance for Gucci (and has already bagged The Fragrance Foundation 'Best New Female Print Ad' award).

Launching in 2017, Gucci Bloom is the perfume that portrays the spirit of the modern, diverse and authentic woman.

Inspired by thriving gardens of flowers, the scent was created to unfold. Rangoon Creeper – a plant that changes colour when it blooms – introduces the aroma with a powdery, floral edge, whilst jasmine and tuberose lace your senses with a pleasantly rich white floral fragrance.

Housed in an elegant, signature Gucci bottle, plus packaged in a breath-taking floral box, this is the perfume that makes a wonderful gift for both yourself or a loved one.