Pureology hydrate soft softening treatment nourishes and softens dry, color-Treated hair with key ingredients shea butter and almond oil and a signature aromatherapy blend of red fruits, rose, and amber. Pureology is the #1 professional color care brand in the us offering products that feature 100% vegan formulas and are sulfate-Free, paraben-Free, mineral oil-Free, and free of animal products or by-Products, and animal testing. Our patented antifade complex is infuse: into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower seed, a uv filter, and vitamin e fight color-Depleting environmental effects while ensuring lasting shine. Our dual-Benefit formulas provide color protection and customized care to address individual hair needs. Benefits nourishing treatment adds touchable softness and extraordinary color protection zerosulfate , 100% vegan formula aromatherapy blend of red fruits, rose, amber