Prep your skin for flawless makeup with Rimmel Lasting Finish 48HR Hydration Boost Primer – a clean, vegan formula designed to deeply hydrate and visibly plump the skin.

Provides 48 hours of hydration for plumper, healthier-looking skin

Smooths the appearance of fine lines and wrinkles instantly

Enhances skin texture for a dewy, bouncy canvas

Infused with natural biopeptides to strengthen the skin barrier

Boosts skin's natural collagen for long-term benefits

Vegan formula approved by Cruelty Free International

This hydrating primer delivers a soft, smooth base that helps makeup last longer while giving your skin a radiant glow – the ultimate primer for a healthy skin finish.