Pureology strength cure shampoo helps to repair your damaged hair, increasing its resilience and elasticity to help minimise breakages. It also gives you outstanding colour protection with the exclusive antifade complex . Why you need it: pureology strength cure shampoo is a sulphate-Free shampoo that helps heal hair and keeps your coloured hair looking vibrant for longer. The vegan formula features keravis, a plant-Derived protein complex that strengthens hair and increases its elasticity, while astaxanthin is a strengthening antioxidant that helps repair damage and prevent further breakage and split ends. This shampoo is fragranced with a signature aromatherapy blend of raspberry, peach, and water flowers. Pureology strength cure shampoo also features the patented antifade complex to protect colour vibrancy and ensure lasting colour payoff. Sunflower seed, a uv filter, and vitamin e fight colour-Depleting environmental effects while ensuring lasting shine.