With age, skin has evolving anti-Wrinkle needs. L'Oreal paris has created wrinkle expert, a range specifically formulated to address the anti-Wrinkle needs of the skin at every age. After the age of 35, the decrease of collagen in the skin may cause:The loss of elasticity. Fine lines and wrinkles begin to appear. L'Oreal paris wrinkle expert anti-Wrinkle hydrating cream 35+ is designed to fight these first signs of ageing. Triple action: 1. Smoothes the look of wrinkles wrinkles appear visibly reduced. Skin looks smoother. 2. Improves firmness skin is re-Plumped with moisture for firmer, younger looking skin. 3. Hydrates 24H skin is intensely infuse: with hydration, maintaining moisture for 24 hours. It feels nourished and more comfortable. Over time, skin seems less dry. Proven results: wrinkles appear reduced . Skin feels re-Plumped for 74% of women skin looks smoother for 96% of women 2 week self-Assessment of 50 women 3 week self-Assessment of 53 women