With age, skin has evolving anti-Wrinkle needs. L'Oreal paris has created wrinkle expert, a range specifically formulated to address the anti-Wrinkle needs of the skin at every age. After the age of 45, cellular regeneration starts to slow down. Wrinkles progressively appear, the skin can lose firmness and contours are less defined. L'Oreal paris wrinkle expert anti-Wrinkle firming cream 45+ addresses these specific needs of skin over 45. Triple action: 1. Smoothes the look of wrinkles the appearance of the length, number and surface of wrinkles are reduced. Skin looks softer and more supple. 2. Improves firmness after one week, skin regains the feeling of firmness and elasticity. Its overall appearance looks improved. 3. Hydrates 24H skin is intensely moisturised for 24 hours. It feels supple and more comfortable. Proven results: wrinkles appear reduced for 69% of women. Skin feels firmer for 96% of women. Skin feels nourished for 98% of women. 4 weeks - clinical grading on 39 women on wrinkles 4 weeks - self-Evaluation by 51 women