The power of intensive purple mask key product benefits: 1. Ultra rich texture for deep nourishment. 2. Highly pigmented formula for strong anti-Brassiness correction. For ultra nourishment that is more caring than elvive purple shampoo and conditioner try our elvive purple mask. The highly pigmented formula works on darker bases and helps to repair hair from colour damage. Bleached, highlighted brunette or blonde hair can be fragile and become brassy over time. It needs intense care and effective colour neutralisation. Elvive intensive purple mask, tinted with purple toners and a uv filter, instantly neutralises unwanted yellow and orange tones while providing intense care to bleached and highlighted hair, even on dark bases. Nourishes hair & neutralises brassy tones. Highly pigmented formula for strong anti brassiness correction ultra rich & luxurious texture conditions colour treated hair, helping to leave it looking smoother and softer