A shampoo. Instant fullness: Strand-Plumping Technology thickens and volumizes from roots to ends. Lightweight hydration: Moisturizes without weighing hair down. Soft, touchable texture: Adds bounce and movement for natural volume. Color-safe formula: Safe for untreated and color-treated hair. Invigorating scent: Uplifts with lemon, bergamot, apple, and water lily notes.