E45 Itch Relief Cream quickly relieves sore, irritated and itchy skin associated with various skin conditions. It is specially formulated with Urea, which is a moisturiser that is naturally found within the skin. Its non-greasy texture is quickly absorbed into the skin, soothing and calming to make it feel more comfortable. It is gentle enough to use on even the most sensitive of skin, for children, adults and the elderly.