E45 Itch Relief Gel is designed to immediately soothe, cool and calm dry, itchy and irritated skin. It can be used on the body, face and hands and is safe to use by the whole family. The formula includes Glycerin to moisturise, soothe and heal skin, and Vitamin B5 to help attract and retain skin moisture. The lightweight gel texture is easily absorbed with no rubbing required when applied to sensitive areas