American Crew King Forming Cream 85g American Crew King Forming Cream 85g A Forming Cream with medium hold and shine easy to use and works well for all hair types! With pliability and natural shine, the easy to use cream will add hold to your style using Carnuba Wax and glycerine yield, leaving your hairstyle in place for longer! *Please note, American Crew are currently updating their product packaging to give it a fresh, new look. Packaging of this product is subject to variation from the visual shown.