Meet Fortifi a group 1/2/3 car seat and clever reclining booster that makes the ups and downs of every journey extra cosy.

With 4 recline positions, this innovative 1/2/3 booster is crafted for first-class comfort during quick outings and long road trips alike. From snug support to deep recline, it's been thoughtfully designed to keep growing kids extra cosy when they sit up to take in the views or lean back to snooze as they cruise.

Additionally, you can raise the headrest to accommodate kids growing to new heights as the auto-adjust side wings automatically widen to give them more shoulder space.

The Fortifi car seat also features a 9-position headrest and harness system which adjusts simultaneously, eliminating the hassle of rethreading and ensuring the correct fit for every child.

The 123-car seat is also very simple to install just click with colour coded guides that clear the path to a simple and intuitive buckle up with a 3-point seat belt, so you are safely on the road in a snap.

With sleek hidden compartments, you can simply hideaway those harnesses when your child has outgrown them and is ready to buckle up with the car seat belt.

Finally, parents have no need to mess about with crumbs and spills, thanks to a machine washable cover that snaps on and off for easy cleanup.