It doesn't get much cuter than a knitted cardigan for little ones… unless of course it's part of an official collection with The Gruffalo - which this one is! The cardigan has that hand-stitched look for a traditional touch and features The Gruffalo as two applique patches on the front. Joules have added a full button down fastening so it can be styled with all sorts, added colour pop stitching to the cuffs and finished it off with fine ribbed trims.