Sony K50S38B.

UKA 50 Inch BRAVIA 3 LED 4K Ultra HD HDR Smart Google TV (2025) Stunning 4K Performance | Intelligent Features | Seamless Smart TV Experience. Take home the future of entertainment with the Sony K50S38B.

UKA, a beautifully designed 50 inch Sony TV that delivers powerful visuals, immersive sound, and next-gen smart features. As part of the 2025 BRAVIA lineup, this Sony BRAVIA 3 Smart TV is engineered with the revolutionary 4K HDR Processor X1, ensuring every scene is bursting with detail and colour. From immersive movie nights to responsive gaming sessions, the Sony BRAVIA 50 Inch TV transforms everyday viewing into something extraordinary. At the heart of the Sony K50S38B is the industry-acclaimed 4K HDR Processor X1, designed to deliver enhanced contrast, depth, and colour. Whether youre watching native 4K Ultra HD content or upscaling HD content, this powerful processor ensures every frame is optimised for stunning clarity and realism. Blacks appear deeper, whites brighter, and colours more vivid no matter the source. Using Sonys proprietary Triluminos Pro technology with unmatched colour reproduction, this 50 inch Sony BRAVIA TV reproduces a broader palette of colours, bringing out subtle shades and nuances for more lifelike and vibrant visuals. Whether you're watching nature documentaries or colourful animations, youll enjoy an exceptional level of colour accuracy. With 4K X-Reality PRO, HD and even SD content is intelligently upscaled to near 4K quality, delivering more detail, less noise, and enhanced texture. Optimised for gamers, especially PlayStation users, this Sony BRAVIA TV includes a dedicated Game Menu with Auto Low Latency Mode (ALLM), Auto HDR Tone Mapping, and Auto Genre Picture Mode for smoother gameplay and responsive performance. Sound matters and this TV delivers with X-Balanced Speaker technology and Dolby Atmos support, producing clear dialogue and immersive three-dimensional sound ideal for movies, sports, and games. Dolby Vision enhances contrast and brightness scene-by-scene for a more cinematic experience. As a full-featured Google TV Smart TV, the Sony K50S38B brings together live TV, apps, and on-demand content in one interface, with access to over 400,000+ movies and TV episodes across supported streaming services including Netflix, YouTube, Amazon Prime Video, Apple TV, and Disney+. Voice control via Google Assistant makes navigation easier, while Google Cast and Apple AirPlay 2 allow effortless wireless streaming and screen sharing. Sony PICTURES CORE provides access to premium movies in 4K HDR and IMAX Enhanced quality using Pure Stream technology for exceptionally high streaming quality. Finished with a sleek Flush Surface design and ultra-slim bezels, this Sony TV blends seamlessly into modern interiors while maintaining a premium appearance. Key Specifications: Model: Sony K50S38B.

UKA; Display Size: 50 Inch; Resolution: 4K Ultra HD (3840 x 2160); Display Type: BRAVIA 3 LED; HDR: 4K HDR Processor X1, Dolby Vision, HDR10, HLG; Audio: X-Balanced Speaker, Dolby Atmos; Smart Features: Google TV, Chromecast built-in, AirPlay 2; Gaming Features: Game Menu, ALLM, Auto HDR Tone Mapping, Auto Genre Picture Mode; Horizontal Viewing Angle: 178°; Standard Refresh Rate: 50Hz; Connectivity: HDMI / USB & Bluetooth / Wi-Fi; Supported Streaming: Netflix / YouTube / Amazon Prime Video / Apple TV / Disney+; Colour: Black.