Sony K98XR55BP.

UKA 98 Inch BRAVIA 5 Mini LED 4K Ultra HD HDR Smart Google TV (2025 Model). Experience unparalleled visual grandeur with the Sony BRAVIA 5 K98XR55BP, a 98 inch Sony TV designed to bring cinematic brilliance into your living space. The expansive display combined with advanced Mini LED backlighting delivers exceptional brightness, impressive contrast, and stunning clarity, ensuring every scene appears rich in depth and detail. At the core of this Sony BRAVIA TV is the powerful Cognitive XR Processor, Sony’s cutting-edge intelligence technology that analyses content in real time and optimises picture and sound the way humans naturally see and hear, creating incredibly lifelike visuals and immersive entertainment experiences. Enjoy breathtaking detail with 4K Ultra HD resolution, offering four times the clarity of Full HD. Combined with HDR support including Dolby Vision, HDR10, and HLG, the Sony BRAVIA 5 delivers vibrant colours, deeper blacks, and enhanced contrast across movies, sports, and gaming content. The 98 inch Mini LED screen features a 16:09 aspect ratio, maximum resolution of 3840 x 2160, enhanced refresh rate of 100/120Hz, standard refresh rate of 100Hz, and wide 178° horizontal viewing angle for consistent image quality from multiple viewing positions. Added 120Hz refresh rate capability ensures smoother motion handling and responsive performance during fast-paced action scenes. Powered by the Google TV Smart platform, this Sony Smart TV provides effortless access to personalised recommendations and thousands of entertainment options. Explore over 10,000 apps and games including BBC iPlayer, Netflix, Prime Video, ITVX, Pluto TV, Sony PICTURES CORE, Disney+, Apple TV, YouTube, Rakuten, Google Play, Discovery+, NOW TV, Paramount+, U, Spotify, and Crunchyroll. Streaming Services include Sony PICTURES CORE for premium movies in up to 4K HDR quality with exceptionally high streaming clarity. Built-in Google Cast and Apple AirPlay 2 allow seamless content sharing from compatible devices. Audio performance is equally impressive thanks to Acoustic Multi-Audio technology featuring Full Range speakers and tweeters designed to align sound with on-screen action. Voice Zoom 3 enhances dialogue clarity while 3D Surround Upscaling creates a more immersive virtual surround sound experience. For gamers, HDMI 2.1 support enables advanced gaming features including 4K at 120Hz, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and exclusive PS5 enhancements such as Auto HDR Tone Mapping and Auto Genre Picture Mode for smoother and more responsive gameplay. The elegant One Slate design with Flush Surface styling creates a minimalist appearance that keeps focus on the display while blending seamlessly into modern interiors. Sony’s eco-conscious approach includes a compact remote crafted using recycled materials. Connectivity options include Bluetooth, Wi-Fi, Wireless LAN, Smart Connect, HDMI, USB, and Smart TV functionality. The TV offers 4 HDMI ports including HDMI 2.1 (x2) and HDMI 2.0 (x2), alongside 2 USB ports for external devices and USB recording support. Additional features include Calman Ready professional calibration support, terrestrial and satellite antenna compatibility, digital tuner, electronic programme guide, webcam support, and a 5-year warranty. Key Specifications: Screen Size: 98 Inch; Resolution: 4K Ultra HD (3840 x 2160); Processor: Cognitive XR Processor; Display Technology: Mini LED; Horizontal Viewing Angle: 178°; Refresh Rate: 120Hz; Smart Platform: Google TV; Connectivity: Bluetooth, Wi-Fi & HDMI; Streaming Services: Sony PICTURES CORE; Colour: Black; Width: 219.9 cm; Depth: 48.8 cm; Height: 132.5 cm; Weight: 71.4 kg.