Achieve salon-professional results at home with the Goldwell Dualsenses Blondes & Highlights Purple Toning Shampoo 250ml. Specially formulated for blonde, highlighted, and grey hair, this powerful purple shampoo delivers an instant silver sheen after just one wash. It actively neutralizes unwanted yellow tones and brassiness, ensuring your hair stays vibrant, cool, and beautifully bright.

Powered by Goldwell’s patented Luminescine formula, this toning shampoo transforms invisible UV light into visible brilliance for magnificent color luminosity. Combined with direct dyes and instant SmartCare technology, it targets damaged areas to provide essential care exactly where your hair needs it most. The lightweight, vegan formula is entirely free from silicones and animal-derived ingredients, effectively cleansing without weighing your textures down.

For the ultimate color transformation, work the shampoo through wet hair, lather into a rich foam, and leave for 2 to 5 minutes before rinsing thoroughly. Wearing gloves is recommended during application. Incorporate it into your regular routine alongside the matching Toning Conditioner and Brilliance Serum Spray to maintain long-lasting, icy blonde perfection.

Key BenefitsDelivers an instant silver sheen after just one wash using violet pigments to minimize unwanted yellow and brassy tones - Provides professional salon-grade care that creates magnificent color brilliance for cool blonde, highlighted, or grey hair - Features a vegan, silicone-free formula that delivers targeted active ingredients without weighing hair downIngredients:Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside,Sodium Chloride, Cocamidopropyl Betaine, Citric Acid, Polyquaternium-10,Glyceryl Oleate, Sorbitan Caprylate, Panthenol, Glycerin, OctyldodecylPca, Disodium Distyrylbiphenyl Disulfonate, Sodium Pca, HydrolyzedVerbascum Thapsus Flower, Sodium Benzoate, Potassium Sorbate,Fragrance/Parfum, Tetramethyl Acetyloctahydronaphthalenes, Ci 60730,Acid Blue 9.