What it does Eliminates brassiness, softens the hair, and boosts shine in both natural and colour-treated blondes. How it works A violet-infused, colour-enhancing formula helps brighten and balance blonde, white and silver tones. Added bonus Nourishing conditioners and botanical extracts deliver hydration while enhancing luminosity. Paraben free - Gluten Free - Colour Safe - Sulfate Free Ingredients Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidapropyl Betaine, Cocamide MIPA, Glycerin, DI-C12-13 Alkyl Malate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Magnesium Chloride, Citric Acid, Tetrasodium EDTA, Sodium Hydroxide, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Benzyl Alcohol