Paul Mitchell DOUBLE Platinum Blonde Violet Shampoo 300ml Paul Mitchell DOUBLE Platinum Blonde Violet Shampoo 300ml What it does Eliminates brassiness, softens the hair, and boosts shine in both natural and colour-treated blondes. How it works A violet-infused, colour-enhancing formula helps brighten and balance blonde, white and silver tones. Added bonus Nourishing conditioners and botanical extracts deliver hydration while enhancing luminosity. Paraben free - Gluten Free - Colour Safe - Sulfate Free Ingredients Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidapropyl Betaine, Cocamide MIPA, Glycerin, DI-C12-13 Alkyl Malate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Magnesium Chloride, Citric Acid, Tetrasodium EDTA, Sodium Hydroxide, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Benzyl Alcohol