Paul Mitchell DOUBLE Platinum Blonde Violet Shampoo 1000ml Paul Mitchell DOUBLE Platinum Blonde Violet Shampoo 1000ml What it does Eliminates brassiness, softens the hair, and boosts shine in both natural and colour-treated blondes. Now available in this 1000ml supersize, your hair will remain perfectly blonde for longer. How it works A violet-infused, colour-enhancing formula helps brighten and balance blonde, white and silver tones. Added bonus Nourishing conditioners and botanical extracts deliver hydration while enhancing luminosity. Paraben free - Gluten Free - Colour Safe - Sulfate Free Ingredients Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidapropyl Betaine, Cocamide MIPA, Glycerin, DI-C12-13 Alkyl Malate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Magnesium Chloride, Citric Acid, Tetrasodium EDTA, Sodium Hydroxide, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Benzyl Alcohol