Designed by dentists and mums specifically for children, this toothpaste is a safe and effective way to promote strong, healthy teeth. With a tasty bubblegum flavour and the help of Monty the Monster, kids' oral care routines just got a lot more fun. This toothpaste contains active ingredient sodium fluoride, which is clinically proven to reduce and prevent early decay. It's sugar-free, made by dentists, and vegan friendly. The 100ml tube is 100% recyclable.