A foundation. What is the story of This product?. Fierce Pride is more than a fragrance — it's a statement. One of the world’s most sought-after colognes, Fierce now arrives in a limited-edition rainbow bottle, honoring the beauty of diversity and the power of pride. With its captivating blend of sea breeze, warm sandalwood, and sensual musk, this scent empowers all to stand tall and shine bright.