Naturigin Platinum Blonde 10.0 is a 100% permanent hair colour that is platinum blonde in shade. It is SLS, ammonia, and parabens free, making it a natural choice for those looking for a gentle hair dye. The product contains certified organic ingredients and is vegan friendly. It is a permanent solution that covers grey hair up to 100% and is easy to apply, taking only 30-45 minutes. Naturigin hair colours have the lowest measured PPD levels of any other permanent hair colour in the world, making them a great option for those looking for a natural hair colouring solution.