Naturigin Platinum Blonde 10.0 is a 100% permanent hair colour in a platinum blonde shade. It is free from SLS and parabens, and contains certified organic ingredients. The product is based on 98% natural ingredients and is made from a naturally derived formula with a mix of certified organic mandarin and lemon essential oils, and 10 other pure and gentle organic extracts and natural oils. It has the lowest measured PPD levels of any other permanent hair colour in the world, and is easy to use, covering grey hair up to 100%. The colour is easy to apply and it only takes 30-45 minutes.